There are very few companies that hide or underplay their marketing and sales strategy. After all, sales is what drives growth, profits and the lifestyle we crave in the MLM industry. It is a double-edged sword, of course. There are plenty of detractors and even comedians who have a field day with the cult-like atmosphere some MLM’s instill into their organizations. Religious zealots and multi-level marketers share a common thread-passion.
Over-hyped passion can just as easily kill the reputation or build that reputation to “Nordstrom” status. It is easy to tell the difference when you are not a distributor. Once you become one, the view from 30,000 is hard to come by.
Keller Williams is a unique organization because most people in the industry are unaware that a MLM sales system exists within the company. At a recent tradeshow, Exit Realty (another MLM real estate brokerage company) clearly talked up the benefits of their company and didn’t hesitate for a second to mention the MLM opportunity available to anyone.
Keller Williams focused on their brand, success, and direct compensation plan. In fact, as a real estate insider for years, I had no idea that an MLM opportunity existed. Is this good or bad? Does the fact that a company who builds their organization on referral marketing and NOT promote that know what they are doing? Are they underperforming? Have they lost their minds?
Clearly, they know what they are doing.
Keller Williams’ corporate office reports annual revenue of $119 million in 2007, the company’s 70,000 agents generated $3 billion in transaction commissions. The corporate office paid $40 million to its agents based on a seven-level profit-sharing plan. This puts the company in the top 100 MLM companies in the world. With approximately 75,000 agents it is a tiny company compared to the top 10 MLM companies that boast millions of distributors. But in the crowded field of real estate brokerage, they are ranked in the top 3 franchise real estate companies in North America.
Their reputation remains untarnished.
According to the J.D. Power and Associates 2009 Home Buyer/Seller StudySM, Keller Williams Realty, Inc., the third largest real estate company in North America, received the highest overall satisfaction ratings from home buyers among the largest full-service real estate firms for the second year in a row. The company also ranked second-highest among home sellers in the study.
“We couldn’t be prouder. This is an achievement our associates have truly earned. It is the face-to-face interaction and the relationships they build daily that has impacted this study and elevated Keller Williams Realty to another level in customer service,” said Mark Willis, CEO of Keller Williams Realty. “Knowing that this study was conducted during the toughest times the market has seen shows that spirit and dedication can make an impact.”
Most MLM companies are designed to fit anybody. You don’t have to be a nutritionist to market vitamins and you don’t have to be a chef to host a southern living or pampered chef party. However, to be part of a Keller Williams franchise, you have to be a realtor.
This extra licensing may add an additional level of respect to your MLM business. Of course, without leads, being the most respected realtor in the area won’t make you a dime. Be sure to keep your funnel filled DAILY with qualified leads. There is a FREE course you can sample right on my website. Simply fill out the form on the right and get started.