Primerica Review – What you need to know before you join

Lee | November 12th, 2009 - 5:48 pm

It is always refreshing to take a look at a MLM company that has a unique product line. In fact, there are very few companies in this industry that don’t have dozens or hundreds of competitors. If you involved with energy products, supplements, weight loss, beauty or anything that is health related you have a huge market of course. You also have massive competition.

Primerica Review

Primerica Review

Primerica is a rare breed of MLM company, not only because they have virtually no competition in our marketplace, but also because they have a track record outside of our industry and a corporate umbrella that is untarnished. Much of that reputation may have to do with the fact that when you sell financial products, like real estate, there are licensing hoops representatives must jump through in order to sell their products and recruit new members.

What makes Primerica interesting is the volume of business they achieve with such a limited distributor network.  With over $2.2 billion dollars in sales, one would expect the company would have hundreds of thousands or even a million distributors. Companies like Herbalife, which have been around for decades manages to pull in a healthy $2.4 billion dollars in revenue and accomplishes this with an independent sales force of 1.9 million people in 70 markets.

Primerica pulled in nearly the same amount with only 100,000 representatives. For those of you who are mathematically challenged like me, that means that on average, a Herbalife representative brings in approximately $1263 per year while an average Primerica agent is creating over $22,000 in annual sales. This represents over a 17 fold increase in dollars per agent.

Of course, we all understand that in both companies, some agents are doing much less and others are doing much more. Using “averages” doesn’t mean anything to an above average MLM business representative. However, from a company perspective, it means a great deal. Training costs, marketing materials and overall infrastructure is 100X less with Primerica than with most MLM companies. This reduction in costs certainly contributes to their massive success and makes the company a definite one to investigate and recommend.

Of course, it doesn’t matter which company you hitch your wagon to if you don’t create a steady stream of leads for your business. Like any professional network marketer will tell you, if you don’t continually fill your funnel with new, qualified prospects on a consistent basis, you don’t have a business! Please register for our FREE MLM Lead Spot newsletter on the right side of this page.

During economic volatility, one might dismiss an MLM opportunity like Primerica. Contrary to conventional wisdom, now is the BEST time to get started. People who have been hammered in the markets are like deer in the headlights. They are buying less and investing with a more conservative nature than ever before. It is during times like these, that trust will play an even bigger role in a person’s mind of who to invest their money with.

Primerica’s roots date back to 1977 when the company embarked on a revolutionary crusade to transform the life insurance industry. Primerica’s “Buy Term and Invest the Difference” philosophy encourages middle-income families to purchase affordable term life insurance so they can have more money to invest in their family’s future. Today, Primerica has expanded its crusade to address the number one financial disease facing families today: debt. Primerica offers solutions to help families eliminate crippling debt from their household finances and save more of their hard-earned money for the future.

They are a solid company and definitely worth further due diligence if you are still searching for a respectable and profitable MLM company to work with.

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