It is interesting to note that there are striking similarities between many MLM opportunities. Likewise, you can find many unique and differentiating factors. When you are investigating which company is best suited for you, be sure to look not only at what makes the company strong, the opportunity solid, and the executive team experienced; also look for the message and core value BEHIND the company.
Some companies are blatant about their core message or “meme” as Jay Conrad Levinson states in his best-selling book, “Guerilla Marketing.” A meme is an image or logo that instantly translates the company’s core value, strength or message. It is not having a cool logo like the Nike swoosh, mind you. In order for that meme to resonate with consumers, the company invested billions in advertising and decades of repetition. A meme for your MLM opportunity is sometimes more difficult to establish.
The most successful companies focus on a single theme or meme. They may have hundreds or even thousands of benefits. But companies that have been around and become ingrained in our culture stand for a single idea. Take a look at the images below, think about the meme and ask yourself what they represent.
Sometimes even the words can represent a concept that people understand. The words “Iron Man” look like they are made out of iron. Certainly you consider Iron Man to be strong, solid and tough as Iron. If it sounds too simplistic-GOOD!
Take a look at Chicken Soup for the Soul. This incredible brand took the font from Campbell’s, the healing-powers of chicken soup and juxtaposed it with our very soul! POWERFUL!
Even McDonalds golden arches have a feeling and representation that goes beyond “really good French fries.” The icon, of course, resembles French fries, but the billions spent on advertising and image building create a meme with two golden arches. You may think, “clean bathrooms” or “heart attack” but in the end, you have a clear vision of what those golden arches mean to you.
Take a look at the companies you are considering or have already chosen. Go to google and search under “images.” I encourage you to comment and send me the meme for your MLM opportunity. The clearer they are, the easier it will be for you to represent them.
If you are a Melaluca distributor, what do the colors, images and text from the website represent to you? If you are a independent business owner for Amway or Herbalife, what does their logo say to you the very first microsecond you see it? Does it give make you hungry for their product like the golden arches do? When you read the company name, does it make you feel healthy or athletic like the Nike swoosh does?
Of course, once you are crystal clear about what image you are representing, you can easily build and maintain your lead funnel. Go ahead, enter your contact information on the right and begin our FREE course on generating consistent and qualified leads for your MLM opportunity. Without the leads, you’ll be out of business.