This is due to the fact that your company is MORE than a product that benefits a customer; it is also an opportunity for residual income. In essence there are two businesses involved. Which one are you projecting? Which one are you focused with. What is your meme?
Many of you would answer, “I represent both the products AND the recruit for the opportunity.”
The word ‘focus’ represents a single mission or directed purpose. The very word eliminates the possibility that you can accomplish both strong product representation and opportunity representation. It is impossible for the human brain to hold onto two thoughts at the same time. Sorry. It is a law of physics. Sure, you’ve seen presenters able to wax on prophetically about the incredible value of the products, getting you emotionally involved with the company. In the next paragraph, he is sharing with you how you can not only benefit from the use of these products, but how you can inure yourself with the financial rewards of sharing the opportunity with others. You can share both ideas in a single setting.
Is that wise?
This may be contrary to many upline organizations and company mantras. While I have decades of experience in a few MLM’s, I have MORE experience and knowledge of human psychology and marketing. In my opinion, when you as a distributor focus on the product or service first and the opportunity second, you’ll create more permanent wealth. Here’s why:
Don’t be afraid or embarrassed to create a singular message revolving around your product. If you truly believe in the benefits of your products, you’ll have no problem sharing it. As many of you know, it is only when the product AND opportunity is presented at the same time, that many MLM prospects give the cold shoulder. We are taught that it’s a numbers game and that the opportunity “isn’t for everyone”…fine. I am sure that your PRODUCT has much more appeal to the masses than the income opportunity-right? Therefore, by FOCUSING on the product, you will not only;
Re-read my article on Southern Living and how that magazine rolled out their home party business. You’d think that selling candles and curtains based on Southern Living might take a while to catch on.
Because this company had a HUGE loyal following of subscribers, recruiting distributors and creating a brand new business that rakes in over $100 million per year in less than 10 years was not especially difficult. Their database was all they needed to launch their direct sale organization instantly with thousands of people on the first day.
In the end, your message will be taken more seriously, your income will increase exponentially and your success beyond money will be unmistakable. If your company has a vivid vision that is beyond financial (As most of them do) you will become one of their shining examples of prosperity and character.
In the early stages, you may not have enough customers to meet your recruiting goals. If that is the case, enter your contact information on the right and begin our FREE course on generating consistent and qualified leads for your MLM opportunity. Without the leads, you’ll be out of business.