In the MLM world, a focus on green has traditionally meant creating residual and passive wealth. The concept of creating a customer AND distributor with more customers and getting a share of the profits from this entire string is what causes the critical mass growth of successful MLM companies and their leading distributors. This focus on “getting greener” is usually based in serving others with the income as a natural benefit of that service. (Earning money for money’s sake is not only selfish, but it just doesn’t work towards building a large, scalable enterprise)
The logical extension of service would be to act in accordance with a core set of values that transcended monetary gain. One MLM enterprise that epitomizes this dedication to service is Shaklee and their secondary approach to green.
Shaklee is a VERY green company.
A thorough examination of the company will reveal to the casual customer as well as a dedicated employee that Shaklee doesn’t put on the “green” label for political sake. Proof of this foundation is the fact that Shaklee has been a green company well before it became a trend in recent years. In fact, Shaklee was a trendsetter before the very first “Earth Day” celebration on April 22, 1970.
Shaklee led their personal mission statement of environmental responsibility long before the green phrase was even coined.
Many companies who purport to be environmentally responsible merely donate a few dollars or launch a single product that has a zero carbon footprint. Jumping on the green bandwagon has been trendy for just a few years. However, a company that simply puts make up on the pig, won’t get any real traction from the public or any serious environmentalist would might simply exclaim, “whoop de doo.”
Shaklee’s internal and external focus on being responsible for the environment is not simply evidence by their press releases. Noted authors, journalists and academics have praised the company for its sincere commitment to the environment.
“This is a commitment I love. Roger Barnett, the president of Shaklee Corporation, has made a commitment for his company to become net fully carbon neutral, 100 percent carbon neutral, all year long, from this year through 2011. Shaklee intends to oversee the purchasing and installation of solar energy to provide decentralized electrification to the Millennium Villages that Dr. Jeff Sachs is doing so much to develop. This is a great deal. Thank you very much, Roger, and thank you, Shaklee.”
- PRESIDENT BILL CLINTON
Closing Address of Clinton Global Initiative
September 22
In addition, Shaklee has been lauded as a well rounded leader in responsible business and product manufacturing by publications such as:
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Setting an example is a mark of a clear winner. Encompassing a philosophy beyond the exterior surface and living it inside a corporate structure where nobody sees your dedication is a sign of not only a winner, but a leader who truly “walks the walk.”
No business is complete, of course without a steady source of leads. Be sure to register for the MLM Lead Spot FREE internet marketing training and create a steady stream of leads for your Shaklee business or any network marketing company you represent.