Yes.

It took Amazon.com®, years to pull off what Market America did on its very first day. They launched their business and distribution strategy full force with a dizzying array of thousands of products. In fact, Market America is a true hybrid of QVC® and Amazon.com®, but with powerful and distinct advantages — a Web Portal, an opportunity AND the power of people.

Market America Review

Founded in 1992, Market America is a product brokerage and Internet marketing company that specializes in One-to-One Marketing in an MLM system. With more than 3 million Preferred Customers and 180,000 Distributors worldwide, Market America has generated over $3 billion in accumulated retail sales. In that time, individuals have earned over $1.8 billion in commissions and estimated retail profits. Headquartered in Greensboro, North Carolina, the company employs over 500 people and has business in the United States, Australia, Canada, Hong Kong and Taiwan. Last year’s revenues exceeded $280 million dollars. Not bad for a company that doesn’t make anything.

Just like the popular shopping channel QVC, Market America does not manufacture its products — but it has thousands of people who submit products, services and information to the company for consideration. And much like the online giant Amazon.com, Market America has the capability of selling millions of products and services. However, instead of relying on search engine traffic and traditional advertising, Market America relies upon the power of network marketing.

The company boasts that almost anything can be purchased through Market America’s Website. With gift cards, travel services, skin products, exercise equipment, supplements, jewelry and hundreds of other categories from 3,000 distinct partner stores, Market America certainly boasts more products than any other MLM in the world.

Launching in 1992, Market America gained a distinct advantage over companies that had been launched years or decades before. They grew up with the internet and their executives required no shift in their marketing, branding or distribution strategy. Like most of the new MLM’s to follow, they started off online.

Market America’s specialty shops offer a full line of top products for Distributors and customers. Distributors and customers have access to millions of products from the most famous brands and stores in the world via Market America’s partner stores. These stores include Wal-Mart, Target, Disney, iTunes Store and Lands’ End, to name a few. Not one to rest on their laurels, Market America’s latest innovation is the Market America Preferred Partner (MAPP) program, which incorporates local neighborhood merchants into the Endless Shopping Experience.

In the near future, virtually any product or service can be purchased through Market America. If Market America has its way, the boundaries of traditional shopping outlets will be an antiquated system.

If you choose this company as your MLM partner, you’ll never run out of products to promote, but you could run out of leads. Be sure to register for MLM Lead Spots FREE newsletter to keep your inbox jam packed with customer and distributor leads on a daily basis.

Many new technologies require a demonstration. These new fangled gadgets are often so revolutionary that a brochure isn’t sufficient to explain the benefits to the customer. Like many technologies, once the product becomes ubiquitous, a demonstration no longer becomes necessary. We all know what they do and what features we want. The discovery becomes a commodity and competition becomes fierce.

Companies who do not shift their marketing with the times are doomed to fail. Like the vinyl record industry, if you didn’t convert your manufacturing facilities to produce CD’s, you were doomed to go out of business.

If you base your sales strategy on in-home demonstrations, you better be ready to shift to mass marketing and sales once your product no longer requires a demonstration-right? In the case of Electrolux, they did the opposite. They expanded it.

In 2000, Electrolux re-branded their company. Instead of focusing on the products of vacuum cleaners which made them famous, they realized that the real BENEFIT they provided was clean air in the home. That is, after all, what vacuum cleaners do; they remove the dust and dirt from our floors and provide a cleaner environment for our homes.

Aerus Review

They added a full line of innovative Healthy Home products (including air and water purification systems) as Aerus L.L.C. Named after the Greek term for “air,” the purpose of Aerus is to help others live well by producing clean, pure air and creating healthier indoor environments. This dramatic shift from an emphasis on products to a customer focus on healthy environments not only allowed them to purge the image of  the “June Cleaver” vacuum, but create an image that is synchronous with today’s emphasis on green living and healthy living.

As any marketing student knows, word of mouth advertising is the least expensive and most effective method of distribution. In home demonstrations became as rare as an honest politician as more and more women returned to the workforce. It is difficult to do in home demonstrations when nobody is home! By keeping a direct sales force model as a core component of their distribution, they not only kept a toehold on the marketplace, but allowed their customers to be their sales force.

The statistics for Aerus exemplify their success:

Wholesale Corporate Revenue: $300 million
Marketing Style: Not available
Compensation Plan: Single-level hybrid and multi-level
Products: Vacuum cleaners, air purifiers, cleansers, allergy control products, nutritional supplements and electronic equipment
Markets: 28
Distributors: 5,000

With over $300 million in revenue, Aerus has not only made the transition from canister vacuums to healthier indoor environments, they’ve set themselves apart from their former competitors who still perceive themselves as manufacturing vacuum cleaners.

What kind of MLM do you want to work with? When a company is “product focused” their product line better be diverse enough to grow and change with the times. When a company is “customer focused” their products will automatically adapt to the needs and desires of their customer.

Be sure to keep a healthy amount of customers and distributors in your lead pipeline. Register for MLM Lead spot’s FREE newsletter on the right side of this page.

Nikken Review with the Doc!

Where do you draw the line between science and science fiction?

How do you discern if that NEW breakthrough is valid?

Why is it that the weird and bizarre technological advances always happen abroad?

Sometimes when I read about an exotic, life-giving plant or a holistic therapy that grows hair, I am reminded that all of the wacky National Enquirer stories take place in countries other than the United States.

So, when I was asked to review Nikken, a company made famous for using magnets to treat pain, I rolled my eyes and prepared to write a witty and scathing article on yet another scam that preyed on the hopes of the misfortunate.

Like any good journalist, I would do my research and find scores of complaints about the product not working, the science being shoddy and the company surrounded in a cloud of doubt. I figured it would take me about 3 hours to compile enough negative information to fill a textbook with the data on how this entire premise was bad science and deceptive business.

After 15 minutes, I changed my mind.

Most scientific studies do require double blind testing to insure purity and confidence that the hypothesis is true and that the placebo effect (where the thought of a cure is the cure) isn’t responsible for the results. After watching a video from Dr. Weintraub and reading his research on magnetic therapy for pain patients, my skepticism waned.

Dr. Michael Weintraub is a neurologist who specializes in pain management. Like me, curiosity got the best of him when he started to see anecdotal evidence supporting the totally wacky idea, that magnets could have an effect on human tissue.

Weintraub conducted a double-blind, placebo-controlled medical study to determine how magnets work in reducing Symptomatic Diabetic Neuropathy pain with Nikken insoles.  If you are interested in reviewing the report, you can find it in the Archives of Physical Medicine and Rehabilitation Magazine, Vol.84 in May 2003.

Nikken may have started off with their research and application of magnetic therapy for people. However, their company philosophy has never been about magnets or even pain management. Their mission has always been wellness. In fact, their mission statement has been trademarked:

The 5 Pillars of Health™

The Nikken vision includes an understanding that total wellness rests on the 5 Pillars of Health. They classify these pillars as a Healthy Body, Mind, Family, Society and Finances. Balance in all of these areas can help produce a more healthy and satisfying lifestyle.

While it sounds obvious when you read it, not many companies encompass ALL 5 pillars in their business model. In fact, MLM companies are one of the rare industry segments that support a client’s needs for healthy finances AND a healthy body. Nearly all other business models can only support one or at best two of these segments.

Nikken supports all five.

In fact, their products have branched out from magnet therapy to include ion, infrared, air and water technology for a complete approach to wellness.

• Creating a healthy financial future for the family is a privilege for any distributor who applies himself consistently to the generous Nikken compensation plan.
• Supporting a healthy body was the cornerstone of their success. Even with thousands of detractors about magnetic therapy, Nikken pressed on and with the results of their clients as proof positive of their success, they were able to branch out into other areas of health.
• Developing a healthy mind is an ongoing journey for clients and distributors, alike. Nikken’s support system for their clients isn’t limited to physical products. Their documentation, support and coaching encompasses mind and body.
• Creating a healthy family is a natural extension of developing a sound financial fortress surrounded by healthy living. When a family has a healthy environment and reduced financial stress, they have a healthy team.
• The natural extension of a healthy family is a healthy society. Nikken doesn’t simply assume that a family’s health extends to their neighborhood. Through their strict use of recycled materials and reduced energy consumption, Nikken is creating a greener planet for all of us.

Of course, the journey to YOUR 5 pillars of health comes with an investment in yourself, be sure to register for MLM lead spot’s FREE newsletter to learn how getting a email box full of leads on a daily basis will create the life of your dreams.

When was the last time you heard of a CEO of a multi-million dollar business paint the side of his van with the company slogan?

“We make scents, you make dollars.”

That slogan was painted on the side of a van owned by Robert Scocozzo, co-owner of Scent Sations, the maker of Mia Bella candles. Even after reaching over $15 million in annual sales, the co-owner maintains the intimacy and relatability he was famous for before his phenomenal success.

Candles? Is that the product line you’d like to rely upon to deliver financial independence to you and your family? Is there enough of a market in candles to create a passive and residual income that can provide for you forever?

Ummm…yeah.

The candle industry is a $2 Billion dollar per year marketplace. You don’t even have to be a marketing genius to understand that these things actually burn and evaporate over time. While many consumables provide intangible benefits of health, beauty and wellness, a candle has the power to give off heat, warmth and a comfortable feeling to those around it. In this time of increased stress, a candle distributorship may be more than a smart move, it could be a brilliant one. With a strong need for aroma therapy, and reduced soot output of its soy-based candles, Scent-Sations has drawn a bead on its competitors and plans to shake up the marketplace big time.

Unlike its two largest competitors, Scent-Sations does not use the party model.

Some MLM candle opportunities don’t even pay hosts in cash, instead offering free or discounted merchandise. Scent-Sations creates a turn key system for the distributor to earn money. When a distributors sales exceed $45 per month, Scent-Sations creates and maintains a customized, drop shipping web site for the distributor. All sales, shipping and payment is handled through this portal and the distributor retains credit for all sales made through it. This makes the process of ordering and fulfillment incredibly easy for a Scent-Sations customer or distributor.

Distributors are free to sell products any way they wish; parties, craft shows, fundraising, online or any way they choose. For internet savvy distributors, this plug and play website gives them world-wide reach with almost no overhead to speak of.

By having fewer restrictions on distribution, one might assume that growth and consistency would be an issue. Scent-Sations already has over 6,000 distributors covering all 50 states and several United States territories and is adding 15-20 a new people per day.

Maybe you could be one of them. Regardless of which MLM you are involved with, register for MLM Lead Spots FREE newsletter for the latest tips on acquiring all the leads you can handle.

Scent-Sations strategy isn’t new. But it’s corporate culture, affability and style is pure. In addition to not being overly slick with their website and marketing, Scent-Sations allocates thirty-seven percent of its revenue to commissions for its master distributors. These leaders will be the ones who effectively take Scent-Sations to the next level of awareness, sales and profitability. With a 40-50 percent annual increase in sales every year, Scent-Sations seems to be done with testing their business model and simply putting their foot on the gas.

Creative Memories Review

What if there was a company where the product embodied the very essence of what MLM’s are all about?

You know what I mean…association with positive people, creating memories, financial security and reinforcing the strength of the family. These are all core principles of almost any MLM opportunity.

Creative Memories ‘product’ is scrapbooks. However, their real product is the intangible lasting memories, feelings, and bonds that are created by the tangible products they produce and distribute.

The mission statement of Creative Memories states it very clearly. They believe in and teach the importance of preserving the past, enriching the present, and inspiring hope for the future. Creative Memories strives to re-establish the tradition of the photo historian/storyteller and the importance of memory preservation and journaling for future generations.

Is the product a tangible one-yes. As a Creative Memories distributor, is that what you are selling-absolutely not.

Tangible products always have a benefit that the user wants or needs. Vitamins insure good health, cleaning products create a safer environment, discounted energy gives us more disposable income. If the intangible benefit is a commodity, your competitive edge will be challenged at every turn. Certainly product lines such as health, beauty and nutrition are popular mainstays of our industry. Consumable products have the advantage of creating repeat business so long as the loyalty is reinforced.

The creation of memories which are indelibly bonded to us individually has absolutely zero competition…nobody has YOUR memories! Naturally, there are competitors for the tangible product. You can go to any photo or craft store and buy an album and create a scrapbook for yourself. Even a person with a lower amount of creativity can purchase a scrapbook kit online or at any specialty store.

The edge that Creative Memories has, then, is its ability to create and strengthen your family bonds, but a bond between the distributor and customer as well. The company showcases all of their products on the website. It is well laid out, displayed cleanly and like any e-commerce store, there are specials and customization available to many of their products.

You can even get an ID and purchase products online. Wait a minute! Get an ID? Is the company circumventing the process? If someone goes online and completes a sale, isn’t the company cutting out the distributor?

Nope.

Like any company that valued its distributors, you can shop online all you want, but before they process your order, you’ll be assigned a distributor to link a live human with the product you ordered. Here’s the message I got after I place my order:

Before you can continue to checkout, you must locate a Creative Memories Consultant. Clicking on the Checkout button will bring you to the Find a Consultant search page.

Does this mean that a consultant will hound you to host a party and become a distributor yourself? Of course not. Like any company that has grown and flourished over the past few decades, no strong arm tactics work anymore. They aren’t selling aluminum siding with a “special incentive” to act now, they are consulting you on the benefits of their product…creating memories of your family, your past and your life.

Creative Memories is one of the top 25 MLM companies in the United States. They achieved this success not just by creating a great product (It is) but by tapping into the intangible connection we all want with our families. As a distributor you may not become immortal, but with a Creative Memories distributorship, you will be partly responsible for preserving the individual histories of thousands of people. Not a bad legacy after all.

Be sure to register for MLM Lead Spot’s FREE newsletter on the right side of this page. You’ll find great ideas, advice and tips on creating an unlimited number of qualified leads for your opportunity day after day.

Who makes a better CEO for a company, the left brain person or the right brain person?

Mannatech Synergy Review

Certainly, the CEO of a company has to be able to master the books, accounting, operations and building a company. The skill set required to sustain and grow an organization requires plenty of left brain thinking. By the same token, without sales and marketing, the left brain requirements will have nothing to manage! If there are no sales, there are certainly no books to keep!

The story of many companies is that a visionary, right brained individual founds the firm and the pragmatic, experienced business building CFO and CEO takes over the helm once the firm becomes too large for the founder to manage. This scenario is extremely common for companies, but often uncomfortable for the founders.

Mannatech, Inc. has tackled this conundrum by employing co-CEO’s. The firm has a true team approach and has a team of 2 CEO’s at the helm.

Since 1998, Stephen D. Fenstermacher has been the co-CEO AND the CFO (chief financial officer). His background as a turn-around specialist and business builder was the primary reason he was brought on board. In 2005, Robert A. Sinnott, MNS, PhD was brought in not to simply add the initials “phd” to give the company cache, but because Robert has a unique ability to not only lead the way for product development, but also instill credibility and knowledge in the distribution force.

Between these two leaders, they are tackling 4+ distinct roles!

Normally, the ego of a CEO dictates a single leader and a subordinate structure that follows. This structure works in military circles and has also proven itself in the capitalist market. Having 2 CEO’s leading a company is perceived as a risky and weak move by many pundits.

In Mannatech’s case, it works as precisely as a Swiss watch.

“Mannatech is a demonstrated industry leader with a commitment to science, its global Associates and increasing shareholder value as a publicly held entity,” said J. Stanley Fredrick, chairman of the board.  “To maximize growth opportunities and address market challenges in 2010 and beyond, we are confident this new management structure in our business will maximize the proven, diverse skill sets of three of our most accomplished, seasoned executives in their respective fields of expertise.”

The mantra at Mannatech is a comprehensive approach to wellness that addresses physical and financial health with cutting-edge, proprietary products based on the foundation of nutritional science and business opportunities for individuals around the world who seek purpose, financial freedom and a chance to impact the lives of others.

While that is a mouthful (and most definitely a run-on sentence) The company has distinguished itself as the leader in the development of glyconutrient supplements through the development of it proprietary Ambrotose^® complex, the technology for which it holds more than 45 patents in 30 countries.

In addition, many of Mannatech’s products are based on Real Food Technology^SM solutions which provide consumers with products that contain standardized levels of natural and plant-sourced nutrients at nutritionally effective levels.

While the industry has an over abundance of nutritional companies, at over $300 million in annual revenue, Mannatech is clearly a dominant leader.

If you want to become a leader in YOUR MLM opportunity, you’ll be happy you registered for MLM Lead spots FREE newsletter. Simply register on the right and learn how to fill your email in box with qualified leads every day.

Nature’s Sunshine has that and more.

I always love reading and reporting how a company is born. From the interesting personal stories of the leadership to the realization that distributing through a distributor network can create hyper growth, the beginnings of a company can be a compass for the future. So when Gene Hughes, a Utah school teacher, began experiencing a nagging stomach condition in the 70s, he took the advice of a neighbor who suggested cayenne pepper for his discomfort. Gene began feeling much better, but swallowing a spoonful of cayenne pepper not his idea of a permanent solution. Gene’s wife, Kristine, suggested putting the powder into capsules. Gene began to do just that. Gene and Kristine soon enlisted the support of family to begin a family business, selling encapsulated cayenne and other herbs to health food stores.

They realized they wanted to touch more lives with their products, expand the business and began searching for a way to pull that off. Their search naturally led them to direct marketing. The MLM business model allowed them to inform and educate their clients and many of those clients became not only cheerleaders for the company, but direct distributors as well. Today Nature’s Sunshine Products (NSP) can be found in 30 countries, represented by nearly 600,000 distributors.

Not a bad start.

Beginning in 2001, NSP began an exponential rise in the industry and has several notable achievements as of late:

Nature's Sunshine

• In 2001, NSP was recognized as one of the best public companies to work for by Utah Business Magazine. Their criteria on employee benefits, compensation and a host of other factors.
• Business Ethics has listed Nature’s Sunshine in its Top 100 Corporate Citizens from 2003 to 2006.
• In 2002, Nutritional Outlook magazine named NSP Manufacturer of the Year for its outstanding quality and manufacturing excellence.
• In October 2004, Selling Power ranked NSP number 8 in America’s 500 Largest Sales Forces—Direct Sales.

NSP grabbed the ultimate brass ring for many companies by becoming listed on NASDAQ. Their press room announced that Common Stock to Begin Trading on NASDAQ Capital Market Monday, October 12, 2009.

Douglas Faggioli, President and CEO recently stated in a press release this past November, “Despite the recent economic challenges, Nature’s Sunshine continues to make progress,” “Nature’s Sunshine Product’s domestic sales increased during the current quarter compared to the same quarter last year. Key markets, such as Japan, Russia, Ukraine and Mexico, experienced lower volume, due both to adverse business conditions and unfavorable currency fluctuations related to the strength of the dollar. Finally, the return of our Company’s common shares to the NASDAQ Capital Market is another indication of the progress we are making.”

If you are a high-level distributor in Japan, Russia, the Ukraine or Mexico, you have your work cut out for you. Fortunately, you have a company who is dedicated to supporting you. As a US distributor, you now have a NASDAQ listed company that has demonstrated agility and growth in good times and bad.

Sounds like the sun is shining no matter where you are.

Be sure to register for MLM Lead Spot’s FREE newsletter. Regardless of what MLM you are involved with, you’ll need a constant flow of leads to make your business grow and you’ll find terrific information on a consistent basis from our newsletter.

Beauticontrol Review

I don’t mean to be picky and to be fair; it is very costly to change a company name. With printing, image and the value of branding, a name change for a company can be expensive or even deadly.

However, I am going to strongly recommend that Beauticontrol www.beauticontrol.com change their name. I don’t suggest this because of any negative publicity (Changing names doesn’t work well here. See “New coke” as an example) or because the company needs a new start. The main reason the name doesn’t work is because the word “control” is the antithesis of beauty.

When someone says the word, “control” what image pops in your head? Do you think of an overbearing parent, a strong boss, a measured response or the secret government agency that Maxwell Smart works for?

In any case, the word control places firm, strict and structured connotations in our heads. In my opinion, the word beauty signifies warmth, curves, peace and awe-inspired moments. These two words are in direct conflict with one another…I’m not sure that it matters that much, however, because the business model is simplistically brilliant.

Here’s why.

Beauticontrol Scam?

If there is ever a market that is overcrowded it would be health and beauty. There are hundreds of thousands of health and beauty companies. From the Fortune 500 to mega-brands like Avon, any company that goes head to head with these firms is either very dumb or very clever.

In Beauticontrol’s case, they are very clever.

The sneaky secret is that Beauticontrol is NOT simply a midsize MLM opportunity. With a respectful 145,000 distributors they have earned the right to some amount of market share. They are not in the top 50 with regards to size or volume, and their brand isn’t as well known as their direct competition. So, how do they not only survive, but actually THRIVE in an industry as competitive as beauty in a distribution system like network marketing?

Their little “secret” is that Beauticontrol is owned by Tupperware. Tupperware, of course IS one of the top 50 MLM companies and DOES have decades of experience in a marketplace even MORE competitive than beauty…plastic containers! (See my previous review on Tupperware)

Albert Bosch

A proven leader in marketing, sales and business development, Albert Bosch joined Beauticontrol in January. Formerly with Tupperware Brands (BeautiControl’s parent company) as Managing Director in Mexico, Albert brings almost 20 years of in-depth knowledge and experience in the direct sales industry. He has a true heart for the business, and it is his vision to ensure that every Beauticontrol Independent Consultant, Manager and Director has exactly what they need to succeed.

With Albert Bosch’s leadership and direction, Beauticontrol is clearly on a path of steady and, thanks to Tupperware, sustainable growth. People may not know or even like the name compared to Maybelline or Clinique, but Beauticontrol has something the others don’t-a passionate distribution force with powerful leadership.

Like all great leaders, the growth of YOUR MLM enterprise is dependent upon the leads you generate, so be sure to register for MLM Lead Spot’s FREE newsletter on the right side of this page.

It could be the backdrop of a new Indiana Jones movie or the over-hyped sales pitch of a “here today-gone tomorrow” MLM start up.

Tahitian Noni Supermodel

In the case of TNI, it is neither.

When supermodels start endorsing and USING your product, you are definitely in a new and established league of success. Model Miranda Kerr exclaims, “It’s the one thing I can’t live without. It maintains my energy.”

History
In 1994, food scientist John Wadsworth embarked on a journey in search of a little known fruit called “noni.” John partnered up with Steven Story and began to research the noni fruit, its origins and qualities. What they discovered became the basis for a life-altering experience not only for them, but for the millions of people they would impact in just a few short years.
The team began with a clean slate and built a development process from the bottom up. The first step was learning how to harvest the noni without a negative impact on the environment. The team developed a six-point quality control program to ensure the product would be as pure as the environment from which it came.

Even the manufacturing and processing equipment had to be custom designed and built to process this amazing super fruit. From their investment, the techniques to process, formulate, and bottle the product ensured the active compounds would remain intact.

The next step was to develop a proprietary flavoring system whose components complimented the noni and enhanced its benefits. While the fruit may have tasted alright to Tahitians, some additional, neutral flavorings would be added to make the product even more attractive.

This early research and practice led to the creation of our fully integrated process simply called “Tree to Bottle”. As amazing as it sounds, each bottle of noni Juice has a tracking number and this number correlates with a SPECIFIC tree in Tahiti.

Amazing!

Tahitian Noni Review

This attention to detail not only gives the company a stellar reputation for quality, but it adds that unique selling proposition for the customers that shouts, “Quality”. The investment in training, quality control, manufacturing, equipment, and processes have become a significant competitive advantage for Tahitian Noni International,

This quality of production doesn’t just happen, of course. It begins with a serious commitment by the founders of Morinda/TNI and came at the investment of millions of dollars. Seeking to develop a new health supplement product, John decided that noni—a fruit used by traditional cultures in Tahiti and other Polynesian islands—might be exactly what he was looking for.

Thus TAHITIAN NONI® Juice was born, the world’s first super fruit beverage.

Wadsworth then teamed up with four of the brightest leaders in the network marketing industry to create a new company: Tahitian Noni International.

TAHITIAN NONI Juice stands apart for many reasons:

• Made from noni, the original “super fruit”
• The first juice of its kind, leading to the creation of an entire industry
• Backed by more scientific studies and clinical trials than all other competitors combined
• The noni fruit in every bottle can be traced back to the tree from which it came

Based on this incredible product, Tahitian Noni International has set every industry record:

• More than $4 billion in cumulative sales
• Over $2.1 billion paid back to distributors in commissions
• 4th fastest growing company of all time
• 6,000+ people sent to Tahiti, all expenses paid
• Nearly 200 millionaires created

As a distributor for Tahitian Noni, you won’t be let down by the company. Their commitment to quality, uniqueness and financial opportunity has already been set in stone, it is up to you to step up and get to work. Keep in mind that “work” can be easier than in years past. Be sure to enroll in MLM Lead Spot’s FREE newsletter (register on right) where you can learn tips, tricks and strategies for creating an unlimited supply of leads for your MLM product and distributor force.

Usana Review

Usana is obviously a very successful and innovative company. How were they able to bridge the gap between a founder’s vision and expert status with a product AND build and grow a company in a fiercely competitive marketplace?

Which is better, to have the visionary for a company be technically proficient with his product or to be a stellar marketer and businessperson?

Certainly both qualities are important for a start-up company. Without a unique selling proposition of a product or service, any business doesn’t stand a chance to compete. Likewise, a person with huge technical skills with a product may or may not have the business acumen to sustain the growth that all companies need to survive.

Fortunately in Usana’s case, they had enough of both qualities early on.

Dr. Myron Wentz

Dr. Myron Wentz is an internationally recognized microbiologist, immunologist, and pioneer in the development of human cell culture technology and infectious disease diagnoses. Dr Wentz holds a bachelor’s degree in biology from North Central College in Naperville, Illinois, a master’s degree in microbiology from the University of North Dakota, and a Ph.D. in microbiology and immunology from the University of Utah.

Joining a pathology group in Peoria, Illinois, Dr. Wentz served as infectious diseases specialist and directed the microbiology and immunology laboratories for three hospitals in the Peoria area. After three years of clinical experience he saw an opportunity to make a deeper contribution to medical science by developing much-needed tests for viral diseases. Obviously, all this schooling was leading him on a path.

However, unlike many brilliant scientists, Dr. Wentz has a strong entrepreneurial spirit as well. In 1974 he launches Gull Laboratories as a one-man operation in 1974. By June of 1977, several of his viral diagnostic assays were FDA-approved and ready for marketing to hospitals and clinical laboratories. He developed the first commercially available test for diagnosing infection with the Epstein-Barr virus. Cha-Ching! Selling his controlling interests in Gull Laboratories in 1992 Dr. Wentz took his profits and founded USANA Health Sciences, a state-of-the-art manufacturer of vitamin and nutritional supplements.

Even though his businesses have been extremely successful, Dr. Wentz first and foremost considers himself to be a scientist, not a businessman. Nonetheless, Dr. Wentz’ business acumen has been recognized through a Presidential appointment as an advisor to the Small Business Administration and as a 2003 recipient of the Utah Ernst & Young Entrepreneur of the Year award. Growing Usana and hiring the best possible partners and associates was job two.

Creating a network marketing program that was insanely profitable was job #1.

With nearly 45 cents of every dollar going back to Associates in the form of commissions, USANA offers the highest payout percentage of profitable reporting companies in the industry. See why USANA has been voted Distributor Choice “Best Company” in NetWork Marketing Today & The MLM Insider Magazine for 10 years!  Wow!

If you are looking for a successful company to align yourself with, you won’t go wrong with Usana. Just be sure to keep your lead funnel filled regardless of any opportunity you pursue. Register for MLM Lead Spots FREE newsletter by filling out your name and email on the right.

Usana